Substantiate your claims with reliable hair testing
Consumers expect hair care products that are not only safe but also proven to be effective. Whether you develop shampoos, conditioners, hair care products, styling products or hair colourants, reliable test results are essential for substantiating product claims.
Normec supports cosmetic brands and manufacturers with comprehensive hair testing to evaluate product performance, tolerability and user experience.
Consumer testing in a professional salon environment
To obtain realistic results, we conduct consumer studies in our own hair salon. Well-trained hairdressers evaluate the effects of products on the hair and scalp under controlled conditions.
Where required, dermatologists or ophthalmologists can perform additional assessments to further investigate specific product properties.
- Half-head Test
- Anti-dandruff
- Hair colors
- Eyebrow and eyelash color
Self-assessment by volunteers
- Application test (home-in use) / cosmetic acceptance / efficacy tolerability
- Anti-dandruff
- Hair moisture
- Anti-sebum (incl. sebum meter measurement)
- Hair growth (incl. phototrichogram)
Testing product performance, efficacy and tolerability
Normec uses human hair tresses, advanced testing methods and standardised protocols to objectively evaluate the performance of hair care products.
Our instrumental measurements (in vitro studies):
- Hair colors
- Curl retention
- Combing power / Detangling / Hair breakage
- Suppleness / Softness
- Tensile strength
- Volume
- Heat protection
- Wash resistance / color enhancement
- UV protection
- Hair diameter
- Mascara volume / length increase
- Induced Chemilumenscence of Human Hair ICL-H
We test, among other things:
Hair care
- Shampoo, solid shampoo and hair soap
- Conditioner and conditioning spray
- Hair masks and hair treatments
- Hair oils
- Hair balms, tonics, lotions, serums and fluids
- Anti-dandruff products
- Products for oily hair
- Volumising products
- Shine-enhancing products
- Anti-frizz products
- Products to reduce hair breakage
- Silver shampoos
- Colour shampoos
- Curl creams
- Heat protection products
- UV protection products
Hair styling
- Hair spray
- Hair gel
- Hair wax
- Hair mousse
- Styling sprays
- Blow-dry lotions
- Heat protection sprays
- Volumising powders
- Volumising sprays
- Anti-frizz products
- Dry shampoo
Hair colouring
- Permanent hair colour
- Semi-permanent hair colour
- Colour rinses
- Oxidative hair colour
- Natural hair colour
- Henna
- Root touch-up sprays
- Hair lightening products
- Bleaching products
- Colour mousses
- Hair colour remover
Hair growth
- Trichoscopy
- Digital hair analysis
Testing for scalp, eyebrows and eyelashes
In addition to hair care products, we also test products intended for the scalp, eyebrows and eyelashes.
Examples include:
- Anti-dandruff products
- Products for oily hair
- Products for itchy scalp
- Eyebrow dyes
- Eyelash dyes
- Volumising mascaras
- Lengthening mascaras
Thanks to our extensive expertise, we can develop a suitable testing protocol for virtually any hair or scalp claim.
Reports for product development and marketing
At the end of each study, you receive a comprehensive report detailing all results and findings. Documentation and data analysis are included as standard within our services.
This provides you with scientifically substantiated data that can be used for product development, claim substantiation and successful product launches.
Would you like to have your hair care product independently tested?
Frequently Asked Questions
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We test a wide range of products, including shampoos, conditioners, hair masks, hair oils, styling products, hair colourants, mascaras and scalp care products.
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Yes. We work with human hair tresses and conduct practical testing in our own hair salon and hair laboratory.
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Yes. Our studies are specifically designed to objectively measure and document the performance of hair care products.
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Where appropriate, dermatologists or ophthalmologists can be involved in the evaluation of products.
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Yes. You will receive a comprehensive scientific report containing all study results.
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Yes. We test products such as scalp treatments, eyebrow dyes, eyelash dyes and mascaras
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Hair testing helps demonstrate the efficacy, safety and tolerability of products while providing robust support for product claims.